Beletu Insights – Coffee Odysseys

People Who Can’t Work With the Best

Today, the weather in Seoul was just lovely. It felt like winter quietly passing the baton to spring. The wind was gentle, and for a moment, I just wanted to stop and breathe it in. On such a beautiful day, I was invited to join a selection panel for a major project—our task: to choose…… Continue reading People Who Can’t Work With the Best

Friends, let me tell you something.

I studied philosophy for four years in university. In the Korean job market, it was — and still is — one of the least popular majors. But looking back now, being able to study philosophy in depth was one of the greatest blessings of my life. Thanks to that foundation, I was able to build…… Continue reading Friends, let me tell you something.

A Tribute to Paul Cloke: My Guide on the Journey Through Academia and Beyond

Life often presents us with choices that shape who we become. I’ve always believed that once a decision is made, it’s best not to dwell on regret but to focus on making it work. If things don’t turn out as expected, you can always begin again. This mindset guided me when I chose to restart…… Continue reading A Tribute to Paul Cloke: My Guide on the Journey Through Academia and Beyond

[From Walker to Runner] Studying Philosophy #2

After graduating high school, I entered the workforce early, beginning my career in the planning department of a securities company. The experience was a blend of both rewarding and challenging moments. However, one thing became glaringly obvious to me—the environment was deeply hierarchical and discriminatory. Gender inequality was rampant, and there was a sharp divide…… Continue reading [From Walker to Runner] Studying Philosophy #2

[From Walker to Runner] How I Transformed Myself #1

I am a researcher specializing in Ethiopian coffee tourism and the Asian Coffee Road, but for now, I’ve stepped away from academia to run a coffee business in Seoul, focused on Ethiopian coffee. As I grow older, I often reflect on things I wish I had approached differently—particularly in regard to my physical fitness. Transitioning…… Continue reading [From Walker to Runner] How I Transformed Myself #1

Coffee Message #2

In a world that is often rushing towards the future, coffee is a reminder that the here and now is also worthy of our attention. Take a pause, a breath, and fully embrace the now. Good morning, everyone! Have you had your coffee today? In our daily lives, we’re often swept away by the tide…… Continue reading Coffee Message #2

Coffee Message #1

Coffee invites you to pause, to slow down, and to simply be. A warm cup in your hands is a moment of peace in a busy world. Good morning, everyone! Have you had your coffee today? Coffee is not just a drink—it is a call to reconnect with the present moment. In the midst of…… Continue reading Coffee Message #1

Thank You for Visiting Coffee Odysseys

I’d like to extend my heartfelt gratitude to everyone who has visited my Coffee Odysseys blog. A special thanks to those who subscribed on the very first day—it truly means a lot! It’s amazing to see readers from around the world engaging with my content. This is my first attempt at running an English blog…… Continue reading Thank You for Visiting Coffee Odysseys

Hello World!

Hello! I’m Dr. Yun, and welcome to Coffee Odysseys, where we embark on a journey through the rich, diverse world of coffee. This blog is dedicated to exploring coffee’s cultural significance across continents and its vital role in global trade. Join me as I share captivating stories, fascinating coffee traditions, and the ways in which…… Continue reading Hello World!